TouchMagix manufactures and creates new age and never-seen-before arcade games, immersive experiences and interactive display technologies in the US, with a world-class R&D facility in Pune, India. Since inception in 2009, our games and technologies have made their way to more than 100 Fortune 500 companies, along with customers in the amusement and entertainment industry in over 40 countries.

Our core design philosophy has always been rooted in great 'skill-based' gameplay, and creating games that are easy-to-understand and difficult-to-master. While developing games, we are very careful about ensuring that the player can easily see where they went wrong, learn from that mistake and try again, thereby enabling lot of repeat play value. This has been the guiding principle behind all the new-age games in our repertoire and we believe it's the most important factor to ensure sustainable success.

In addition to high repeat value gameplay, we utilise innovative technologies to wow users and add grandeur. When people step out of their homes for their entertainment needs, the entire experience matters because we have to deliver something that they cannot experience at home.

While seeing the joy on players’ faces is a major driving force for our passionate team, we also put relentless effort in ensuring that the cashbox earns money through rigorous ROI testing and repeat value analysis. This unique combination of high repeat value gameplay coupled with ROI-focus is what makes TouchMagix stand out in terms of the performance.

Our games are devised, prototyped and critically tested for gameplay and revenue earning ability, before finally making their way to arcade and entertainment centres where individuals and groups can plunge themselves into the immersive experience of TouchMagix's arcade games - a level up from anything that they have played before.


  1. Revive the golden age of amusement games, by making ‘skill’ the foremost ingredient of gameplay, thereby designing games that deliver high repeat value and a sustained return for our customers.
  2. Design and manufacture high quality games, backed with excellent technical support and service.
  3. Deliver a thoughtfully designed social experience that people cannot get at home.


Anup Tapadia

Our Founder and CTO, Anup is the architect behind the magic at TouchMagix. A distinct achiever from a young age and an alumnus of University of California, he bagged 2 Masters Degrees in Computer Science at the age of 21. Anup is the world's youngest professional to pass all Microsoft Certifications (MCSE, MCSD, MCDBA). An Origami expert to boot, his combined love for arts and sciences is apparent through the games he creates at TouchMagix. A true master at ideating innovative experiences, Anup bridges technology with creativity to lead the product development at TouchMagix.

Varun Mahajan

Our COO, Varun, brings to the table his stellar 12+ years of expertise in heading operations for multinationals in varied sectors such as manufacturing and healthcare. An engineer with a Master's degree in Marketing, Varun has previously worked for organizations like John Deere and Johnson & Johnson, with a focus on growth and operations. He has also led the business in an Auto Ancillary Industry Company with full P&L responsibility. At TouchMagix, Varun leads business & operations to achieve TouchMagix's short-term objectives and long-term goals.

Years in Industry

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