About Us

TouchMagix™ is a manufacturer of new age and never seen before coin operated redemption games in USA with world class R&D facility in Pune, India. These games are guaranteed to wow users and add Grandeur to every location.

TouchMagix™ aims to bring smiles and great experiences to the guests visiting locations within our industry with our products. Be it an FEC, BEC, Park or any other location, a smile and a great experience are sure to bring greater long term customer satisfaction and higher revenue. We believe that this also paves the way for a quick repeat visit and a positive word of mouth creating a multiplying effect on your revenue.

Carnival Cups, SpaceWarp 66, Drift ‘N’ Thrift, Dicey Jump, Hop ‘N’ Stack and MagixFloor are all the games that have been designed with a mission to add smiles and create a great experience for the entire family visiting any type of locations. The US market in particular has been very rewarding in terms of accepting innovative and experiential games are always looking at new opportunities to add innovative attractions within their locations fuelling our R&D and product launch strategies.

TouchMagix™ also offers a new variety of interactive display solutions like Interactive Floor, Interactive Wall. Mr. Anup Tapadia, the founder of TouchMagix™ is a young entrepreneur who, as a teen, visualized the ability and scope of gesture-based technologies. TouchMagix™ is fast becoming synonymous with engaged audience as companies around the world try to get their digital messages across in today’s ah-so-busy communication world. At TouchMagix™, we trust in effective and unique experiences that leave long lasting brand impressions and are reflected in the brand-recall of our customers.

TouchMagix™ has experienced teams working on research, content & application design, production, sales. Our approach is dynamic. We have a keen eye for detailing and our results are quality oriented.


To build the largest global interactive products company that touches lives of billions of people.


1. Creating engaging interactive products for large format displays
2. Creating Best in class products (Hardware/ Software) with excellent support
3. To enable information dispensing and immersive interactions to all types of customers coming our way.
4. Have innovative and passionate team contributing to achieve the vision.

Culture & Values

1. Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of TouchMagix, its current and future team, and its clients at all times.

2. Ownership and accountability
You are responsible for your actions and outcomes. You are accountable for your results. For things to change, you have to change first. Be the change you wish to see.

3. Learning and Self Improvement
Learning is a way of life at TouchMagix. Everybody is a student of life and everyday is a good day to learn and improve self. The sea of knowledge is never-ending. You can learn many things from peers, books, customers, internet etc. Age and experience is never a barier for learning. Share your learnings, as knowledge only increases by spreading.

4. Honesty and Integrity
This is a fundamental value at TouchMagix. Be honest and truthful to yourself, your work, your customers and your peers. Always speak the truth. Communicate immediately & openly and clear up if there are any broken agreements by you or anyone else in the company.

5. Commitment towards serving the customer
Customer is because of whom our company exists. Customer should be treated with highest regard and respect. Any feedback from customer is important in progress of self and the company. Any feedback should be received positively and acted upon immediately. When the customer want’s us to work, we work for them with no time barier. A happy customer leads to a happy company and happy self.

6. Communication
Speak positively to fellow team members and clients of TouchMagix both in public and private. Don’t listen or believe in gossips. Be clear and precise in communication and take responsibility of same. If any concerns about a person, discuss in private with the person first.

7. Innovation Spirit
Innovation is respected at TouchMagix. Be at the cutting edge of innovation. Innovation need not always be technical in nature. Innovation is within a soul of a person and it can spark from anywhere. Ideas always have a listening ear and will be discussed on. Feel free to brainstorm, discuss, debate, learn and progress.

8. Happiness and Fun
Life is a journey, enjoy it! Enjoy your work. Be happy, keep others around you happy. Happiness is a state of mind and it’s upto you. A happy company means happy self and progress.

9. Respect for time
Respect your time and other’s time. Time is money. Every minute is important towards your progress and companies progress.

10. Systems & Process
Be systematic in solving problems. Solution to all problems is good systems. Systems ensure same problems don’t occur again. Follow the systems already in place with full faith. Feel free to challenge existing systems after practicing and evolve better systems for future of TouchMagix.

11. Equality
Everyone should be treated with same respect and regard. No job is lesser than other. All people are important in the roles they are performing. It’s like an orchestra where everyone’s contribution leads towards a beautiful symphony.

12. Courage
No risk, no gain. Be courageous to face-up challenges. Be courageous to own up things. Be courageous to accept mistakes. Be courageous to question and seek answers.

13. Good health
Exercise everyday and stay fit. Good health reflects in all aspects of life. However busy you are, you should always find time to exercise.

14. Family first
Family is the top most priority in all our lives. Have a balanced family and work life.

TouchMagix Interactive wall ,Touchmagix Interactive floor
Anup Tapadia, Founder & Chief Technology, bagged 2 Masters Degrees in Computer Science at the age of 21. An Alumnus of University of California, the world’s youngest professional to pass all Microsoft Certifications (MCSE, MCSD, MCDBA) and an avid Origami Expert, Anup bridges technology with creativity to ideate an experience. Anup works towards his vision in making India an innovation hub to develop world-class products and start ups.


TouchMagix Interactive wall ,Touchmagix Interactive floor
Jayesh Kariya, CEO An Associate Member of the Institute of Chartered Accountants of India with a Bachelors degree in Commerce from the Symbiosis College, Pune. Jayesh has worked at PricewaterhouseCoopers for more than 6 years before joining TouchMagix. Jayesh adds his expertise in the areas of Finance, Commercials, Strategy to enable optimum team combination in areas of Technology and Commercials in the Board of Directors for overall success of TouchMagix.


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