Client: National Bank of Abu Dhabi through Emirads

Industry: Banking

Objective: Provide information about the group activities, careers opportunities and job fair

Product: MagixTable

Brief: National Bank of Abu Dhabi (NBAD) was holding a career fair and wanted the job aspirants to gather all information about the group’s activities in the banking industry. NBAD had pictures, videos from their management and reading material, which they wanted to display in an interactive way. Emirads, their advertising agency, approached us with this information. We built a customized our MagixTable and built an application for NBAD, where the pictures, the videos, the PDF material was categorized into menus and sub-menus for easy reading. Aspirants to the career fair could browse through the history, the management team, the different programs offered at NBAD

Impact: The MagixTable usage was justified to the fullest, with multiple people accessing the 40 touch point table at the same time and accessing information most suitable to them.

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