Client: Amber Lounge
Objective: Add innovative interactive elements to match customized ambience and decor specially created for the First F1 After Party at Amber Lounge
Product: MotionMagix Interactive Floor
Installation Type: Multi Overhead Projection and Sensors to cover 24 feet entrance lobby
Brief: F1 was the most popular professionally managed sport of 2011 in India. A specially created Buddha Circuit witnessed global champions race to victory in India’s first such event. An exclusive After Party was organized by the Amber Lounge for F1 Team Drivers, Sponsors and the Creme de la Creme of Business and Entertainment. To match the exclusive ambience and create an unforgettable experience for the attendees, we created a giant 24 feet virtual water pond. It had scattered participant automobile company logos which moved away with the ripples created, when audience walked over it.
Impact: Attendees got to feel as if walking on water to enter the grandest party hosted by the Amber Lounge creating a mesmerizing and high recall for the event