Objective: New Logo Launch across Metros, Tier1 and Tier 2 Cities in India
Product: MotionMagix FLOOR
Installation Type: Multi projectors (6 Projectors) and Multi Sensors (6 Sensors) used to track the entire lane of Bowling Alley (60 feet)
Brief: Airtel a leading telecommunications company globally and has the largest customer base in India, went through a change in corporate identity change and came up with a new logo to reflect their brand values. Along with their designated agency Brandcomm, we came up with a unique idea to launch their corporate identity to their most targeted user group the Youth. We covered an entire lane of the bowling alley using 6 projectors and 6 sensors to track movement and ran a customized application. The users would roll the bowling ball on the track to break the line of pins. The ball was followed with a burning fire till it reached the pins. Upon hitting the pins, it rolled back the newly designed Airtel Logo back to the start line. Youngsters could instantly relate to their favorite telecom service and Airtel could launch their logo with high recall
Impact: The launch was in line with the vibrant promotions Airtel offers to its consumers. Without losing the previous identity, the target audience could still relate the new logo with Airtel at ease.