Download

MotionMagix™ Wall is an interactive technology by TouchMagix that turns any wall surface or a back projected display into a multi-point interactive surface. It engages a person in an unforgettable experience allowing them to immerse into the brand. The content responds to consumer movement to entice further interaction. A wall projected advertisement / game reacts when consumers approach the TouchMagix digitally-formatted content. Their positions are instantly recognized, enabling different levels of interaction based on their position on the display and the gestures they perform. In more simple terms, TouchMagix delivers "Wow-like" functionality creating a digitally noticed experience. TouchMagix creates a new example for social interaction enabling experiences that will lead to much more effective brand messaging and higher unaided recall than conventional medias. It has been observed that consumers interacting with this technology have 10x higher brand recall than any other traditional media used in OOH today.

 

This technology capture’s user gestures performed on projected walls. The sizes of the projection and distances from the detection area (in case of walls) can be dynamically adjusted according to the requirements on-site. MotionMagix™ can be configured to capture either hand or foot gestures. In each case, the software is programmed to automatically identify the exact pointing area and movement direction. This provides the smoothest interaction available in the industry and allows more people to interact with each other on the projection area.

Key Features –

• Interactive wall/window Projection can be of any size to fit the wall.
• TouchMagix sensor technology provides high quality multi-point gesture recognition, enabling content developers to focus on content design.
• Loads of pre designed templates along with source code are available for customization.
• Exports an XML socket interface to enable application developers to develop applications in any software like Adobe Flash, Adobe Director, 3DS Max.
• Downloadable open SDK and creative suite enables quick start for content development.
• Web based management and interaction analytics package included.

Application Areas –

• Advertising and branding
• Events and promotions
• Exhibitions and trade shows
• Hotels, restaurants, corporate lobbies
• Gaming arenas
• Parties and clubs
• Education