MotionMagix™ FloorMotionMagix™ Floor is an interactive technology by TouchMagix that turns any floor into a multi-point interactive surface. It engages a person in an unforgettable experience allowing them to immerse into the brand. The interactive display can be triggered from minimum 11 feet away from the floor. The content responds to consumer movement to entice further interaction. A floor projected advertisement / game reacts when consumers approach the TouchMagix digitally-formatted content. Their positions are instantly recognized, enabling different levels of interaction based on their position on the display. In more simple terms, TouchMagix delivers "Wow-like" functionality creating a digitally noticed experience. TouchMagix creates a new example for social interaction enabling experiences that will lead to much more effective brand messaging and higher unaided recall than conventional medias. It has been observed that consumers interacting with this technology have 10x higher brand recall than any other traditional media used in OOH today. This technology capture’s user gestures performed on projected floors. The sizes of the projection and distances from the detection area (in case of walls) can be dynamically adjusted according to the requirements on-site. MotionMagix™ can be configured to capture either hand or foot gestures. In each case, the software is programmed to automatically identify the exact pointing area and movement direction. This provides the smoothest interaction available in the industry and allows more people to interact with each other on the projection area.
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